Head of Content (Smart Energy)

Lewis Davey are delighted to be working with an Award Winning Client within the Smart Energy space, our client is seeking an experienced Marketing individual with exposure to DSR (Demand Side Response), this is an excellent opportunity for an individual who has marketing and creative content experience within  the Smart, Renewable and Cleantech energy sectors. 

Responsibilities 

 The potential candidate will be supporting business development, ensure brand top of mind, and lead the customer’s journey. Ensuring personalised narratives mapped by personas, verticals, conversational, on how they help rather than what our client sells, You will be narrating our clients story to educate and convince prospects and helping the sales team in getting meetings:

  • Strategic messaging development
    • Persona & customer journey development
    • Tactical content, communication and advertising planning
  • Researching and writing:
    • Exceptional copywriter, you will be able to understand complex idea and transcribe them into simple concept and content adapted to the different customer journeys: Blogs, whitepapers, e-books, web copy, articles, advertorials
    • Educate by simplifying technical messages
    • Proofing/checking team copy
  • Webinar & Academy
    • Webinars are educational and very well appreciated in the industry their development and execution are key to the company lead generation activities
  • Create, build and manage gripping marketing campaigns:
    • Bundling collaterals: mailshot, landing page, downloadable, webinars
      • Write compelling stories and captivate your audience
    • Through the company’s marketing automation platform: Pardot
      • Alone or with the Marketing Executive assemble drip campaigns for identified personas & customer journeys
    • Accountable for the accuracy, timeliness, and consistency of all campaigns.
      • Qualify leads viability
      • Convince & Nurture all inbound and outbound leads
    • Design
      • If design skills are secondary to this role, basics would speed up the creation process
      • Strong PPT skills
    • Project & Management
      • briefing and agency management
      • Lead generation tool conceptualisation
      • Monthly reporting on activities and analytics
      • Working with target industry federations to maximise marketing activities for member exposure


Main Goal for Candidate 

  • Transform our solution & products into a hyped story that drive attention of prospects, clients, partners and investors
  • Deliver acquisition marketing campaigns, to enable the team to achieve the Sales targets.
  • Support the development of content for features within the appropriate business areas.
  • Designing all the content that will driving our leads down the pipeline being your main mission you will also support & input to the rest of the marketing activities.
  • Our client are looking for a confident self-starter thrilled by all aspects of marketing. 4 years of experience in a B2B environment, preferably on a technical product.
  • Gain understanding of market messages and to contribute to the development of propositions that are appropriate for prospecting.
  • Sharing best practices with the team.
  • Nurturing a pool of contacts that have the potential to turn into opportunities in the future
  • Meeting monthly targets
  • Tracking the campaign and opportunity generation progress and any sales in Pardot & CRM.


      Who You Are 

  • Copywriting and message crafting
  • Developed IT skills: Email marketing automation platform like Pardot, Advanced Powerpoint skills, MS office, Salesforce, CMS & Adobe Suite knowledge
  • Excellent oral communication
  • A passionate marketer with impeccable attention to detail
  • Able to work effectively both autonomously and successfully with other key members of the team and the wider business
  • Organised and a strong coordinator
  • A Marketing or business related degree

If you could be interested in this role please apply and if you have any more questions please get in touch. 

Please note that we will endeavour to review your application within two weeks and, if there is interest in your candidacy, a Consultant will be in touch. Unfortunately, due to the significant amount of applications we receive, we are unable to provide individual feedback so if you have not heard from us within two weeks, please consider your application unsuccessful.  Thank you for your interest.

All applications will be subject to Lewis Davey’s privacy policy which can be viewed here: https://www.lewisdavey.com/privacy-policy/  

Lewis Davey specialise in recruiting talented people across Town Planning, Cleantech & Sustainability and Environmental industries.

Closing Date:
20/04/2021

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